Has Your Home Put On a Little Weight? | Direct Mail Idea
JANUARY DIRECT MAIL | READY, SET, SEND!
A little January humor. A practical reminder. And a reason to show up in someone's mailbox.
January is the perfect time for fresh starts, new resolutions, and finally dealing with all that stuff we've accumulated over the years.
And that includes our homes.
Our “Has Your Home Put On a Little Weight?” postcard puts a humorous spin on decluttering, giving homeowners a little motivation to lighten things up for the new year.
It's a fun, useful way to stay connected with your clients without sending another postcard about interest rates or home values.
Why We Love This Idea
Let's face it. Most people could stand to get rid of a few things around the house.
This postcard taps into something relatable while offering a little practical encouragement.
And because it's not a sales pitch, it's an easy way to stay in touch with people who might not be thinking about buying or selling anytime soon.
It's relationship marketing, without the awkward sales pitch.
Who to Send It To
This postcard works well for:
- Past clients
- Your sphere of influence
- Your geographic farm
- Homeowners you want to reconnect with
It's especially timely in January, when people are already thinking about getting organized and starting fresh.
Your Printing Options
We've already done the design work! Choose the option that works best for you.
OPTION 1 | CUSTOMIZE IT YOURSELF
Want to change the colors, wording, or design? Use our editable Canva template to personalize your postcard and arrange your own printing.
Your editable Canva template is included with your Awkward Agent Club membership.
CUSTOMIZE YOUR POSTCARD IN CANVA →
OPTION 2 | LET US PRINT IT FOR YOU
Love the design just the way it is? Skip the printing hassle!
Order professionally printed postcards directly from our store. Choose your quantity, provide your contact information, and we'll coordinate the printing.
Your finished postcards will be shipped directly to you.
ORDER YOUR PRINTED POSTCARDS →
Printed orders use our original design, colors, and wording. Only designated contact information can be personalized. Printing and shipping are purchased separately from your Club membership.
Printing & Mailing Tips
Choose Your Printing Method
You can print your postcards through Canva, a local print shop, or an online printing service.
Before ordering, confirm your printer's preferred file format, bleed settings, and specifications.
Check Your Mailing Requirements
Postage and addressing requirements depend on the finished postcard size and mailing method. Confirm current USPS requirements before printing.
If you're mailing a larger quantity, consider comparing individual postage with a mailing service or bulk-mail option.
Don't Overthink Your Mailing List
You don't need to send hundreds to make this worthwhile.
Start with a manageable group of past clients or people you'd like to reconnect with.
The goal is consistency, not necessarily volume.
Make It Part of Your January Marketing Plan
- Choose whether to customize your postcard in Canva or order professionally printed postcards from our store.
- Personalize your design in Canva or provide your contact information when ordering.
- Prepare your mailing list.
- Print your postcards or receive your professionally printed order.
- Address, stamp, and mail!
And just like that, you've given your clients a little smile, a helpful reminder, and another reason to remember you.
The Awkward Agent Takeaway
You don't always need a real estate market update to stay connected with people.
Sometimes, a relatable message and a little humor are enough to get noticed.
And if your postcard inspires someone to finally tackle that overflowing closet? Even better.
Stand out. Stay in touch. Be remembered.
